Speaker

Michelle Lucia

Live Nation - Senior Vice President, Product and Experience

#About

Having worked in various marketing, partnerships, and digital roles across Australia, New Zealand, the United Kingdom and Singapore, Michelle started at Live Nation in 2017 where she now heads up Product and Experience. Michelle leads the creation and implementation of innovative products and enhanced fan experiences across the Live Nation Australasia Group, including Concerts, Venues and Festivals.

Michelle’s remit includes spearheading the rollout of Live Nation APAC’s emerging artist program, Ones To Watch across APAC, as well as the company’s mentorship program for young people with The Push, Accessibility strategy and Charity initiatives.

Michelle has an MBA from Victoria University.



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