Independent artists have a lot on their shoulders - booking gigs, managing cash flow, keeping the ATO happy, and more. Add onto that working out their own digital marketing campaigns and it’s a lot to manage.
Bolster’s Digital Campaign Manager Catherine Burton is here to help, running entry level sessions for artists at BIGSOUND this year, to help them learn how to navigate all things socials and digital marketing for their next campaign. Covering everything from album and single launches to music video promo, Burton brings her extensive experience - running a wide range of campaigns for entertainment clients for more than a decade - to explain everything from content strategy to best practice across your social channels and DSPs.
