While trends of ‘quiet quitting’ and the ‘soft life era’ flood the Internet, it’s not surprising to see that people are caring less about work and more about their social life in the post-pandemic ‘Roaring Twenties’.
In a recent Australian study, it was found that 73% of people reported that “I try to have as much fun as I can now and let the future look after itself’, while 79% say that “work is just one component of my life, I work to live”.
Audience behaviours have certainly changed over the past few years; the end of the pandemic has not seen pre-COVID buying behaviours return. People are buying tickets later, are more budget conscious amid the cost of living crisis, and prioritising drinking less and focusing on health more. So how do we adapt our marketing plans for a new age of show-goers? A panel of industry experts delve into just this.
